Persistence

"Success is not delivering a feature, it is learning how to solve the customer's problem."

Adaptability

"The only way to win is to learn faster than anyone else."

Customer feedback

"Get out of the building."

Lean methodology

"The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration."

Minimum Viable Product

"The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

Feedback loop

"A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty."

Pivot

"A pivot is a change in strategy without a change in vision."

Validation

"The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time."

Growth

"Growth is the only thing that matters."

Failure

"If you cannot fail, you cannot learn."

Risk-taking

"Take calculated risks."

Customer-centricity

"The only way to win is to learn faster than anyone else."

Market research

"Market research does not equal market validation."

Iteration

"Every setback is an opportunity to learn and iterate."

Scalability

"The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible."

Experimentation

"The build-measure-learn feedback loop is at the core of the Lean Startup model."

Focus

"Success is not delivering a feature, it is learning how to solve the customer's problem."

Data-driven decision making

"The only way to win is to learn faster than anyone else."

Continuous improvement

"The most successful entrepreneurs are those who are willing to learn, adapt, and constantly improve."