source

utm_source=(google, facebook, newsletter)

medium

utm_medium=(cpc, social, email)

campaign

utm_campaign=(spring_sale, new_product_launch, holiday_promo)

term

utm_term=(running_shoes, winter_coats, summer_dresses)

content

utm_content=(banner_ad, carousel_image, text_link)

name

utm_name=(John_Doe, Jane_Smith, Mike_Jackson)

placement

utm_placement=(sidebar, header, footer)

location

utm_location=(US, UK, Canada)

channel

utm_channel=(organic, paid, referral)

creative

utm_creative=(creative_a, creative_b, creative_c)